Groundbreaking, 100% Natural Emollient at INCOS 2024

Sharofeel DS hydrates and improves skin softness, flexibility, and smoothness, with proven benefits for haircare

Sharon Personal Care is set to introduce Sharofeel DS, a revolutionary, 100% natural emollient at in-cosmetics 2024, taking place April 16-18 in Paris. Sharofeel DS, INCI Dioctyldodecyl Succinate, is a crystal clear, odorless liquid designed to elevate skincare and haircare formulations with its sophisticated sensory profile.

Derived from succinic acid and 2-octyl dodecanol, Sharofeel DS improves skin moisturization, flexibility and smoothness, elevating skincare formulations with its sophisticated sensory profile. Its molecular structure delivers unique touch and spreadability that is associated with a rich and luxurious skin feel. In testing, this advanced emollient has demonstrated good performance in the dispersion of mineral pigments, including zinc oxide, mica, iron oxides, and titanium dioxide.

“Sharofeel DS marks a significant milestone for Sharon Personal Care and our commitment to innovation in the personal care industry,” says Naama Eylon, CEO of Sharon Personal Care. “This revolutionary product is the result of extensive research and collaboration by our dedicated team, who are passionate about developing environmentally friendly ingredient solutions that push the boundaries of performance.”

In addition to skin care, applications for Sharofeel DS include anhydrous make up (lipstick) and mineral sunscreen. Product testing has also revealed that the emollient has exceptional thermal stability, underscoring its versatility as an application for hair styling and other haircare applications as a heat protector.

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